Over the next three years, Iran will add more advertising dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report.
Zenith predicts that ad spend in Iran will grow by $713m (£514.4m) between 2017 and 2020, to reach $2.1bn in total. This represents an average annual growth rate of 15%.
The lifting of international sanctions in January 2016 kick-started Iran’s economic growth providing a powerful stimulus to the local advertising market. This stimulus depends on continued growth in trade and investment, and is subject to political risk, notes the report. If the sanctions were to be re-imposed, this growth would come to a halt.
To compile this report, Zenith identified 30 up-and-coming advertising markets that are developing quickly and are starting to rival the scale of some of the established 81 markets.